Online dating demographic market leil lownders updating pdf
(audience, goal and geographic locations) The first step in creating an effective and powerful ad campaign is knowing who your audience is.
Usually running a quick report will provide you with a good estimate on the type of audience that is visiting the site in which you are promoting.
The UK’s online dating market is booming with its value rising by over 70% in the last five years to reach £165m, new research shows.
The report by market research group Mintel forecasts that the market will continue its strong growth to reach £225m by 2019, but warns that concerns over safety and online abuse must be addressed.
This trend is partly driven by a rise in the number of single people within the population.
The last Office for National Statistics census in 2011 revealed that over 15.7 million adults in England and Wales had never been married, up from 12.5 million in 2001.
This means the majority of their traffic is single males who are looking for a female to connect with.
The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users.Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.